A NEW diner has opened on the A38 at Kennford.

Loungers, the national all-day café-bar and restaurant operator based in Bristol, has opened its first roadside restaurant, Brightside, on the Exeter-bound side of the A38 in the former Route 5 site at Haldon Hill

Brightside say visitors will be greeted by a look that is warm, fun and modern yet feels very familiar and nostalgic.  

A spokesperson said: ‘The almost cinematic interior scheme takes inspiration from the 1970s and 80s, caravan interiors, classic road trip movies and memories of roadside dining and holidays from a bygone era.’

‘The walls are panelled in rich cherry wood veneer inset with British landscape artwork, stone, and a vintage countryside view mural, while the floor is covered in wooden parquet. 

‘The dining area will be furnished with creamy Formica topped tables with mid-century inspired dining chairs and booths upholstered with orange and brown striped bus seat fabric. 

‘The nostalgia continues in the bathrooms complete with avocado bathroom fittings and terrazzo flooring and outside with crazy paving flooring, caravan awnings to the windows, concrete leaf block screen walls and raised planters.’

The Brightside menu will feature elevated comfort food, including breakfasts with potato croquettes and a tasty new take on the classic tinned tomato; sourdough pizzas with homemade San Marzano tomato sauce topped with mozzarella; and a unique adaptation of the classic ham, egg and chips, featuring treacle-cured pork belly and waffle fries with a charred pineapple and chilli salsa.  

Dessert-lovers will enjoy a selection of sunny sundaes or be able to grab a slice of cake for the road.

Alex Reilley, founder and chairman of Loungers plc, said: ‘We’re delighted to finally welcome customers through the doors of our very first Brightside. 

‘We hope our guests will enjoy our reinterpretation of roadside dining, giving them the chance to stop and relax in warm, welcoming and stylish surroundings while enjoying some really excellent, wholesome food and top-notch hospitality.

‘Our vision is for Brightside to reinvigorate roadside dining and for it to become an integral part of people’s plans. Travelling shouldn’t just be about the destination – we want to encourage people to enjoy the journey.

‘We believe Brightside will really shake up what has become an uninspiring sector, and that there is potential to roll out Brightside across the UK in the coming years. Our expertise in high-quality, great value all-day dining through our other brands means that we’re confident that Brightside can bring proper hospitality back to roadside dining across the UK.’